Episode 70 – Video Marketing
Video marketing is one of the most powerful tools you can use to promote your business. YouTube is the 2nd most searched property on the internet (it is owned by Google). There are many ways to use...
View ArticleEpisode 71 – Video Marketing with Lou Bortone
Lou Bortone is a Video Marketing expert and online branding consultant who helps entrepreneurs and service professionals build breakthrough brands on the Internet, so they can have more visibility,...
View ArticleEpisode 72 – The Art Of Powerful Presentations
Presentations are a fact of life for most business people, but some people would rather jump out of a perfectly good airplane. We have all sat through presentations where the speaker drones like Ben...
View ArticleEpisode 86 – Up Periscope! New Video Marketing Tools
Change is constant, and so is the flood of new tools hitting the social media landscape. There are a handful of new personal video broadcasting platforms. These include Periscope, Meerkat, Blab, and...
View ArticleEpisode 88 – Blabbing About Blab! New Video Marketing Tools
Blab (blab.im) is a new video marketing tool that author & speaker Joel Comm calls the Google Hangout Killer. It allows 4 people to be on screen at the same time and offers the ability to Tweet...
View ArticleEpisode 94 – Feed The Social Media Beast By Curating Content
Social Media is a Hangry Beast (hungry and angry). It loves to be fed a steady diet of content if it’s going to be your friend and work for you. There are two kinds of content – OPC (other people’s...
View ArticleClik here to view.
Episode 120 – Make Marketing Fun
Marketing is often looked at as strategic measurable work. But sometimes, you can make marketing fun. I do a daily caption contest in Facebook. Does that make me $1,000,000,000 a week? No. Does it...
View ArticleClik here to view.
Episode 124 – What Does Golf Have To Do With A Marketing Strategy That Works?
I Love Golf! It’s a simple little game where you are trying to hit a little white ball, hundreds of yards away, into a little cup in the ground. Sounds simple right? Trust me it is not. The average...
View ArticleClik here to view.
Episode 126 – Monetizing Content Creation
You are in business to make money right? So why not create content to share on the internet that can make you money as well? It starts with understanding the end game… do you want to create a book,...
View ArticleClik here to view.
Episode 132 – Creating Content With A Purpose
We all generate content in business. It could be as simple as an email or text and can be as complex as a complete training course. The development of the Bacon System is just that. It starts with the...
View ArticleClik here to view.
Episode 134 – Creating Engagement With New Audio & Video Tools
The use of audio and video in content marketing is exploding. We have talked about Blab and Periscope before, but there are new things coming at us in a rapid fire pace. Facebook added Live for people...
View ArticleClik here to view.
Episode 136 – Marketing Your Business With Recycled Content
I just wrote a book, and i did it all through repurposed content or content developed with the purpose of writing a book. Not all of you content has to hit the internet once and die… if you have a...
View ArticleClik here to view.
Episode 142 – A New Way To Think About Social Media
I am a big proponent of using social media in your business, but I have started to look at it in a different light. Instead of thinking of it as just a bunch of individual platforms, I am starting to...
View ArticleClik here to view.
Episode 154 – How-To Get People To Listen To Your Message (WIIFM) What’s In...
Back in the day… we only had 4-5 TV stations and a few radio stations that had our favorite programs or music. Today, we have dozens (if not thousands of choices) to consume media and content! Now you...
View ArticleClik here to view.
Episode 186 – How To Maximize New Social Media Tools For Your Audience?
The only constant, in the social media world, is change. Platforms come and go and then the remaining ones start to morph. Instagram is starting to morph info Snapchat. Facebook is the new hot go-to...
View ArticleClik here to view.
Episode 194 – How-To Turn Disruption & Chaos Into Calm & Clarity
There is this great book called “Blue Ocean Strategy” that talks about not being in the space where all the sharks are feeding but go to the ‘Blue Ocean’ where the water is clear and there is less...
View ArticleClik here to view.
Episode 214 – How-To Create A Targeted Online Content Marketing Ecosystem
Last week, I taught a class at Aurora University this week (actually two) for a masters degree program. They were both trying to create a campaign for a luxury travel company that provides...
View ArticleClik here to view.
Episode 222 – 5 Online Business Marketing Trends To Watch In The Coming Year
Each year, we try to predict what is going to happen in our businesses. Some do business plans and marketing plans but do you spend any time looking at future trends that could affect your business?...
View ArticleClik here to view.
Episode 224 – Happy 10th Birthday iPhone – How It’s Revolutionized Your Life!
Hard to believe it’s been 10 years since the 1st iPhone was announced. I remembered the excitement, and then in June standing in line to get my hands on that 1st of it’s kind of device. Since then we...
View ArticleClik here to view.
Episode 256 – 5 Ways How To NOT Get Customer Engagement On Social Media
Remember Farmville on Facebook? How about all of those other social games that people would send you to engage with them. I really don't know if I just blocked them all, or if people just got tired...
View Article
